WHATSAPP API INTEGRATION

What is WhatsApp Business API?

The WhatsApp Business API—also known as the Cloud API or WhatsApp Business Platform—is a powerful solution designed for medium and large businesses. It enables message automation, CRM integration, multi-agent access, and advanced customer engagement tools—features that go far beyond what the standard WhatsApp or WhatsApp Business app can offer.

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Difference Between WhatsApp App, WhatsApp Business App, and WhatsApp Business API

Feature	WhatsApp App	WhatsApp Business App	WhatsApp Business API
Use Case	Personal use only	Small businesses	Medium/large businesses
Automation	❌	❌	✅
Message Templates	❌	❌	✅
Multi-User Access	❌	Limited	✅
CRM Integration	❌	❌	✅
Campaign Messaging	❌	Limited to 256 contacts	✅ (unlimited via templates)

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Who Should Use WhatsApp Business API?

The WhatsApp API is perfect for businesses that:

• Engage with thousands of customers
  
  
• Send bulk messages like order confirmations, alerts, and promotions
  
  
• Require automated support for faster response times
  
  
• Want to integrate WhatsApp with CRMs, websites, or chatbots
  
  

Common Industries Using WhatsApp API:

• eCommerce & D2C Brands
  
  
• Travel & Logistics
  
  
• EdTech & Online Learning
  
  
• Healthcare
  
  
• Service-based businesses
  
  
• Financial services
  
  

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How to Set Up WhatsApp Business API (Step-by-Step)

Step 1: Prerequisites

• A verified Facebook Business Manager account
  
  
• A mobile number not linked to an existing WhatsApp account
  
  
• A business website or online presence
  
  

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Step 2: Choose a BSP (Business Solution Provider)

Select an official WhatsApp BSP like Zeco Digital to simplify setup, manage message templates, automate workflows, and access an intuitive dashboard — no coding required.

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Step 3: Register Your Business Number

This number becomes your official WhatsApp contact. Make sure it’s not in use on any personal WhatsApp account. If needed, remove the number from the app before registering.

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Step 4: Create & Submit Message Templates

For outbound (business-initiated) communication, use WhatsApp-approved templates—for offers, updates, and reminders. Zeco Digital helps you create and submit these templates quickly for approval.

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Step 5: Start Messaging, Automating, and Integrating

Once approved, you can:

• Send messages in bulk
  
  
• Use chatbots
  
  
• Connect with tools like HubSpot, Zoho CRM, Salesforce, Shopify, and others
  
  
• Provide multi-agent support through a shared inbox
  
  

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WhatsApp API Pricing in 2025

WhatsApp’s pricing is based on conversation types:

• User-initiated: Customer messages you first
  
  
• Business-initiated: You message customers using a pre-approved template
  
  

Costs Include:

• WhatsApp’s per-conversation charges (vary by region and type)
  
  
• Zeco Digital’s BSP pricing plans, which start at ₹999/month and go up based on usage, feature access, and campaign volume
  
  

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Key Benefits of WhatsApp API Integration with Zeco Digital

✅ Automation
 Trigger replies for FAQs, confirmations, deliveries, etc.

✅ Shared Inbox
 Let your team manage conversations together via multi-agent access.

✅ CRM Sync
 Auto-log chat data, leads, and support tickets in your CRM.

✅ Interactive Messaging
 Use quick replies, CTA buttons, media (images, PDFs), and catalog links.

✅ Analytics Dashboard
 Track campaign performance with delivery, read, click, and reply rates.

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Best Practices for Using WhatsApp API

• ✅ Always collect user opt-in before initiating conversations
  
  
• ✅ Use approved templates for business-initiated messages
  
  
• ✅ Respond to user messages within 24 hours
  
  
• ✅ Use segmentation to send relevant content to the right audience
  
  
• ❌ Avoid spam or overly promotional content to stay compliant
  
  

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Final Thoughts

The WhatsApp Business API is the future of scalable, real-time customer communication. Whether you’re in eCommerce, education, healthcare, or services — integrating with WhatsApp through Zeco Digital gives you unmatched tools to automate, personalize, and scale your business outreach in 2025 and beyond.

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Want a No-Code Setup with Automation & CRM Integration?

Zeco Digital makes WhatsApp Business API setup fast, simple, and fully automated — no tech team required.

🎯 Get started with onboarding support and a free consultation.

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Frequently Asked Questions (FAQs)

Q: What is the WhatsApp Business API used for?
 A: It’s used by businesses to send scalable, personalized, and automated messages with CRM integration, chatbots, and campaign management.

Q: How much does the WhatsApp Business API cost in 2025?
 A: WhatsApp charges per conversation. Zeco Digital’s plans start at ₹799/month (excluding conversation fees set by Meta).

Q: Is WhatsApp API better than the WhatsApp Business App?
 A: Yes. The API supports automation, multi-user access, templates, CRM tools, and more.

Q: How long does WhatsApp API setup take?
 A: With Zeco Digital, setup typically takes 1–2 business days.

Q: Can I use WhatsApp API for marketing?
 A: Yes, through approved templates and with user consent, you can run promotional, transactional, and retargeting campaigns.